TATCHA LC CANTON RD

HONG KONG

Lane Crawford, a well-known and large department store in Hong Kong, has multiple locations and sells merchandise from a plethora of brands. With two existing counters at LC, Tatcha embarked on opening a third counter in Lane Crawford at their Canton Rd location. The regional team in Hong Kong gave feedback and constructive criticism for the existing counters prior to the start of the project. As design development started, feedback was folded in to ensure the needs of the regional team would be met.

The new counter design is a hybrid between the existing shop-in-shop stores and the travel retail experience. A warm color palette along with the Tatcha signature purple remains to be significant indicators of the brand’s presence. Customers are greeted by a portal visual along the main aisle as well as the gold natsume table which features the most recent product launch. To help direct traffic within the department store, two long tester tables with product flank opposite sides of the lease line. A consultation area near the backwall allows more privacy for the BAs and customer. A looping video showcasing the natural ingredients in all Tatcha products is displayed on the backwall. The 1000mm diameter portal video helps center the back wall and bring customers into the space.