TATCHA JAPAN POPUP

TOKYO, JAPAN

The Pop Up Shop is conceived with focuses on customer journey and services to provide. The shop is designed to offer engaging and thoughtful experiences that allow guests to learn about ingredients and efficacy, discover products curated by skin types, and encounter personalized consultation corresponding to concerns and needs.

Inspired by the beauty of Rimpa Art, Japan aesthetics, and “Omotenashi”, the Japanese notion of caring others in consideration of their happiness first, this pop-up space is carefully designed to offer guests a journey to find their skincare rituals through an immersive Tatcha experience. The pop-up was designed to cater to multiple types of in-store animations throughout its two week duration. All fixtures and accessories were concepted and developed in-house.

Three zones are created to help the client:

1. Engage and discover product.

2. Experience demos and services at the tea house table.

3. Explore ingredients near photo-op moment.